Sport Sun™ Eyewear Series

June 03, 2008

Following the success of the Modern Man Series, 20/20 and Vision Monday recently launched the Sport Sun Eyewear Series in response to the growing demand for sport sun eyewear. This initiative was developed to give eyecare professionals an insider look at the latest in sport sun eyewear. Like the Modern Man Series, the Sport Sun Eyewear Series also features multi-vehicles that delivered the sport sun eyewear message, including editorial coverage in select issues of 20/20, Vision Monday and SunVision, a special panel event at Vision Expo East with industry experts from the sport sun eyewear field and a special supplement dedicated exclusively to sport sun eyewear. A continuing education course was also a part of the package, offered in the Sport Sun Eyewear supplement and online at 2020mag.com.

The series also drew sponsorships from some of the top sport sun eyewear manufacturers in the industry including Marchon Eyewear, Oakley, Specialty Lens, The Vision Council and Wiley X. All sponsors also received the benefits of this special package including editorial coverage, ad pages and consistent name listing on all marketing communications promoting the series. A video of the special panel event is currently available for viewing on 2020mag.com and Vision Monday's WebTV. View the Sport Sun Eyewear Panel Event here: Click Here.

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